Internal Reference Guide
Social Media Sharing Guide
Everything you need to share doesitfitinc.com beautifully across LinkedIn, Facebook, X, and Pinterest — including platform specs, what each page looks like when shared, caption templates, and validation tools.
Your Branded Share Image
What Appears When You Share
Every page on doesitfitinc.com is configured with a branded 1200×630 px Open Graph image. This image displays automatically on LinkedIn, Facebook, and X whenever you share a link — no extra steps required.
og-image.png — 1200 × 630 px
Served at doesitfitinc.com/og-image.png
Platform by Platform
How Each Platform Displays Your Links
Image Size
1200 × 627 px
Card Type
Large image card with title + description
Best For
Thought leadership, consulting services, speaking announcements, book promotion
Your branded OG image displays automatically when you paste a URL. LinkedIn scrapes the og:image tag.
Sharing Tips
Paste the URL first — LinkedIn will auto-fetch the preview card. Then delete the URL from your post text and write your caption above.
Add 3–5 relevant hashtags at the end: #DecisionIntelligence #Leadership #OrganizationalTransformation #ExecutiveLeadership #LISTEN
Tag relevant conference organizers or event hosts when promoting speaking engagements.
Post natively on LinkedIn rather than scheduling through third-party tools — native posts get more reach.
Optimal posting times: Tuesday–Thursday, 8–10 AM or 12–1 PM in your audience's timezone.
Image Size
1200 × 630 px
Card Type
Large image link preview with title + description
Best For
Community building, event promotion, book announcements, broader audience reach
Facebook reads og:image and renders a large link preview card. The branded DIF image will display automatically.
Sharing Tips
Paste the URL and wait for the preview to load, then delete the URL from the text field — your caption appears above the card.
Facebook caches OG data aggressively. If the preview looks wrong, use the Sharing Debugger to force a refresh.
Keep captions conversational and shorter than LinkedIn — Facebook audiences respond to warmth and story.
Use Facebook Events for speaking engagements to enable RSVPs and reminders.
Boost high-performing organic posts rather than creating ads from scratch.
X (Twitter)
Image Size
1200 × 628 px (min 300 × 157 px)
Card Type
summary_large_image — full-width image above title + description
Best For
Real-time thought leadership, conference live-tweeting, quick insights, book quotes
X reads twitter:card="summary_large_image" and displays a full-width image card. All pages are now configured for this.
Sharing Tips
Paste the URL at the end of your tweet — X will render the large image card automatically.
Use the Card Validator to confirm the image and title display correctly before a major post.
Quote-tweet your own posts to add context or a follow-up thought without losing engagement on the original.
Threads work well for breaking down LISTEN Framework pillars — one pillar per tweet.
Hashtags: #Leadership #DecisionIntelligence #ExecutiveLeadership #LISTEN #OrganizationalChange
Image Size
1000 × 1500 px (2:3 ratio preferred)
Card Type
Rich Pin — pulls title, description, and image from page meta
Best For
Book promotion, LISTEN Framework content, leadership quotes, speaking topics
Pinterest Rich Pins are enabled on the Book, Speaking, Framework, and Insights pages. Rich Pins pull title and description automatically from the page meta.
Sharing Tips
Pinterest favors vertical images (2:3 ratio). The current OG image is horizontal — for Pinterest, consider creating a 1000×1500 px vertical version of the DIF brand image.
Rich Pins are enabled on Book, Speaking, Framework, and Insights pages — these will auto-populate title and description when pinned.
Create boards for: Leadership Insights, The LISTEN Framework, Executive Decision-Making, Organizational Transformation.
Add keyword-rich descriptions to each pin — Pinterest functions as a search engine.
Quote graphics from the book perform exceptionally well on Pinterest — navy background, gold text, DIF mark.
Ready to Share
Every Page — URLs & Preview Copy
Copy any URL or preview text directly. These are the exact title and description that will appear on LinkedIn, Facebook, and X when you share the link.
Homepage
General brand awareness, first impressions, all platformshttps://doesitfitinc.comShare Title
Does IT Fit — Leadership & Decision Intelligence Consulting
Share Description
A leadership and decision intelligence platform for executives and organizations ready to move from complexity to clarity and action.
About Michele
LinkedIn bio links, speaker introductions, media kitshttps://doesitfitinc.com/aboutShare Title
About Michele Hudson — Executive Strategist & Founder | Does IT Fit
Share Description
Executive strategist, author of LISTEN, keynote speaker, and founder of Does IT Fit, Inc. — helping leaders create clarity from complexity.
Speaking
Conference announcements, event promoters, Pinterest, LinkedInhttps://doesitfitinc.com/speakingShare Title
Keynote Speaking — Michele Hudson | Does IT Fit
Share Description
Transformative keynotes on leadership, decision intelligence, and organizational clarity. Book Michele Hudson for your next event.
The Book
Book launch posts, Amazon links, Pinterest, all platformshttps://doesitfitinc.com/bookShare Title
LISTEN: Creating Clarity from Complexity — The Book | Does IT Fit
Share Description
A groundbreaking leadership framework for executives and organizations. Order LISTEN by Michele Hudson.
LISTEN Framework
Thought leadership content, Pinterest, LinkedIn articleshttps://doesitfitinc.com/frameworkShare Title
The LISTEN Framework — Leadership & Decision Intelligence | Does IT Fit
Share Description
Listen. Interpret. Synthesize. Transform. Execute. Navigate. A proprietary leadership framework for creating clarity from complexity.
Consulting
LinkedIn outreach, referral sharing, B2B audienceshttps://doesitfitinc.com/consultingShare Title
Executive Consulting & Advisory — Does IT Fit
Share Description
Strategic clarity for complex organizational challenges. Work with Does IT Fit to move from complexity to measurable action.
Insights
Content marketing, newsletter links, Pinterest, LinkedInhttps://doesitfitinc.com/insightsShare Title
Insights & Resources — Leadership Intelligence | Does IT Fit
Share Description
Articles, tools, and leadership insights for executives and organizations navigating complexity and building decision intelligence.
Caption Templates
Ready-to-Use Post Copy
Customize these templates with your own voice. Replace bracketed placeholders with specific details before posting.
Sharing the homepage
Complexity is not the enemy. Confusion is. At Does IT Fit, we help executives and organizations move from complexity to clarity — through the LISTEN Framework, strategic consulting, and decision intelligence. If your organization is navigating transformation, technology change, or leadership friction, let's talk. 👉 doesitfitinc.com #DecisionIntelligence #Leadership #OrganizationalTransformation #ExecutiveLeadership
Promoting a speaking engagement
LinkedIn / X
Excited to be speaking at [EVENT NAME] on [DATE]. My keynote, "Permission to Listen," explores why the most powerful leadership skill isn't speaking — it's creating the conditions for truth to surface. Learn more about booking Michele for your next event: 👉 doesitfitinc.com/speaking #KeynoteSpeaker #Leadership #DecisionIntelligence #LISTEN
Promoting the book
All platforms
LISTEN is not just a framework. It's a discipline. Listen. Interpret. Synthesize. Transform. Execute. Navigate. For leaders who are tired of making decisions in the dark — this book is for you. 📖 Order your copy: doesitfitinc.com/book #LISTEN #Leadership #DecisionIntelligence #ExecutiveLeadership #BusinessBooks
Sharing a LISTEN Framework pillar
LinkedIn / Pinterest
The "I" in LISTEN stands for Interpret. Most organizations collect data. Fewer interpret it well. The gap between data and decision is where organizations lose momentum — and where Does IT Fit works. Explore the full LISTEN Framework: 👉 doesitfitinc.com/framework #LISTEN #DecisionIntelligence #Leadership #DataStrategy
Before You Post
Validation Checklist
Run these checks before any major campaign or launch to confirm the branded image and copy display correctly on each platform.
Go to LinkedIn Post Inspector
Paste your doesitfitinc.com URL
Click "Inspect" — confirm the DIF image, title, and description appear
If stale, click "Regenerate" to force a cache refresh
Go to Facebook Sharing Debugger
Paste your URL and click "Debug"
Confirm the branded image and copy appear in the preview
Click "Scrape Again" if the image is outdated
X (Twitter)
Open toolGo to X Card Validator
Paste your URL and click "Preview card"
Confirm summary_large_image card with DIF branding appears
Check that twitter:title and twitter:description are correct
Go to Pinterest Rich Pin Validator
Paste the Book, Speaking, Framework, or Insights page URL
Validate that Rich Pin data (title + description) is detected
Apply for Rich Pins if not yet approved for your domain
Pinterest Rich Pins — One-Time Approval Required
Rich Pins require a one-time domain approval from Pinterest. Visit the Rich Pin Validator, validate a URL from doesitfitinc.com, then click "Apply Now." Once approved (usually within 24 hours), all pins from your domain will automatically pull Rich Pin data.