Privacy Policy

1. Information We May Collect

We may collect information you provide directly to us, including:

• name;
• email address;
• phone number;
• organization name;
• job title or role;
• mailing or billing information;
• event details;
• consulting or speaking inquiry information;
• service preferences;
• messages or information submitted through contact forms;
• information submitted through assessments, surveys, registrations, or downloads;
• payment-related information, where applicable;
• any other information you choose to provide.

We may also collect certain information automatically when you use the Site, such as:

• IP address;
• browser type;
• device type;
• operating system;
• referring website;
• pages viewed;
• time spent on the Site;
• links clicked;
• approximate geographic location;
• website interaction and usage data;
• cookie and similar technology information.

2. How We Use Information

We may use personal information to:

• respond to inquiries;
• provide consulting, advisory, speaking, training, or other requested information;
• process registrations, purchases, deposits, or payments;
• schedule meetings or consultations;
• provide requested resources or downloads;
• communicate about the LISTEN book, framework, speaking engagements, consulting services, or DIF offerings;
• manage customer, prospect, partner, and event relationships;
• improve the Site and user experience;
• analyze Site performance and engagement;
• develop new services, content, resources, or tools;
• send newsletters, updates, invitations, or marketing communications where permitted;
• maintain security and prevent misuse;
• comply with legal obligations;
• enforce agreements and protect our rights.

3. Legal Bases for Processing

Where applicable law requires a legal basis for processing personal information, we may rely on your consent, performance of a contract or steps taken at your request before entering a contract, our legitimate business interests, or compliance with legal obligations.

Our legitimate interests may include operating and improving our Site, communicating with users, protecting our intellectual property, managing relationships, and developing DIF products and services.

4. Contact and Inquiry Forms

When you submit a consulting, speaking, training, media, partnership, or general inquiry, we may collect the information you provide so we can evaluate and respond to your request.

Submitting a form does not create a client relationship.

Please do not submit highly sensitive, confidential, regulated, or proprietary information through general website forms unless specifically requested through an authorized channel.

5. Email Communications and Newsletters

If you subscribe to DIF updates, the LISTEN community, newsletters, insights, or other communications, we may use your name and email address to send relevant content.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

We may still send non-marketing communications where necessary, including transactional, administrative, contractual, or service-related communications.

6. Google Workspace and Email

DIF currently uses Google Workspace for business email and collaboration.

Information you send to a DIF email address may be processed through Google services in accordance with Google's applicable privacy and security practices.

We may also use other business productivity and communication tools as our operations evolve.

7. GoDaddy and Website Hosting

The Site may be hosted, built, or supported using services provided by GoDaddy, including Airo AI Builder, domain registration, hosting, analytics, forms, bookings, payments, or related website functionality.

Information collected through the Site may therefore be processed by GoDaddy or its service providers as necessary to provide those services.

8. Payments

If the Site allows you to make a purchase, pay a deposit, register for an event, or purchase a product or service, payment information may be processed by third-party payment processors.

DIF generally does not directly store complete payment card information.

Payment processors may collect and process information under their own privacy policies and terms.

9. Scheduling and Bookings

The Site may allow you to schedule calls, consultations, speaking inquiries, workshops, or other appointments.

Scheduling tools may collect your name, email address, phone number, organization, appointment details, event information, and other information necessary to coordinate the meeting.

Third-party scheduling providers may process this information on our behalf.

10. Cookies and Similar Technologies

The Site may use cookies, pixels, tags, analytics technologies, and similar tools.

These technologies may be used to keep the Site functioning, remember preferences, understand visitor behavior, measure Site performance, improve content and navigation, support marketing and advertising, and understand how visitors arrive at and use the Site.

Some cookies may be necessary for Site functionality, while others may be optional. Where required, users may be provided with cookie controls or consent options.

11. Analytics

We may use analytics services such as GoDaddy analytics, Google Analytics, or similar tools to understand Site traffic and user behavior.

Analytics providers may collect information such as IP address, device and browser data, pages visited, time on page, interactions, referring websites, and approximate location.

We use this information to understand how the Site is used and to improve performance and content.

12. Marketing and Advertising Technologies

We may use marketing technologies, social media pixels, advertising tools, or campaign tracking services in the future.

These technologies may help us measure campaign effectiveness, understand audience interests, reach people who may be interested in DIF services, and analyze conversions and engagement.

Where required by law, we will obtain consent before using non-essential tracking technologies.

13. Resources, Assessments, and Digital Tools

DIF may offer downloadable resources, worksheets, assessments, surveys, decision-support tools, interactive experiences, educational resources, and digital products.

Information collected through these tools may be used to provide the requested resource, generate results, improve offerings, or communicate relevant follow-up information.

Unless expressly stated otherwise, Site-based assessments and tools are not intended to collect highly sensitive personal information.

14. Artificial Intelligence

DIF may use artificial intelligence or automation tools to support website functionality, content development, administrative tasks, analysis, customer support, or future digital experiences.

Where personal information is processed using such tools, we will seek to use it in a manner consistent with this Privacy Policy and applicable law.

Users should avoid submitting confidential or sensitive information into general AI-enabled Site features unless specifically instructed.

15. How We Share Information

We may share personal information with service providers that help us operate our business, including website hosting providers, domain registrars, email and collaboration providers, payment processors, scheduling platforms, analytics providers, marketing platforms, customer relationship management providers, cloud storage providers, event platforms, professional advisors, and technology vendors.

These providers may process information only as necessary to perform services for us, subject to their applicable contracts and privacy obligations.

We may also disclose information when reasonably necessary to comply with law, respond to legal process, protect rights, safety, or property, investigate fraud or security issues, enforce our Terms of Use or agreements, or complete a merger, acquisition, financing, sale, or restructuring transaction.

16. We Do Not Sell Personal Information

DIF does not sell personal information for money.

If applicable privacy laws define certain advertising or data-sharing activities as a "sale" or "sharing," we will provide any rights or disclosures required by those laws.

17. Data Retention

We retain personal information for as long as reasonably necessary to provide services, respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, protect our rights, and support legitimate business needs.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

18. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, internet transmission, email system, or data storage platform can guarantee absolute security.

You are responsible for using appropriate care when transmitting information electronically.

19. Your Privacy Choices

Depending on where you live, you may have rights regarding your personal information, including the right to request access, correction, deletion, restriction of processing, object to certain processing, withdraw consent, request portability, or opt out of certain marketing communications.

These rights may be subject to legal limitations and exceptions. To submit a privacy request, contact us using the information below.

To protect your information, we may need to verify your identity before fulfilling a request, and we may ask for additional information for that purpose. You may also use an authorized agent where permitted by law, and we may require proof of that agent's authority.

We will respond to verified requests within the time required by applicable law, generally within 45 days, and will let you know if we need more time.

If we decline your request, you may appeal by replying to our decision or by emailing Privacy@DIF-Inc.com with the subject line "Privacy Request Appeal." We will respond to appeals within the time required by applicable law.

20. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law.

Depending on your state, these rights may include access to personal information, correction, deletion, portability, opt-out rights relating to certain targeted advertising, sales, or profiling activities, and appeal rights regarding denied privacy requests.

We will respond to valid requests in accordance with applicable law.

21. Children's Privacy

The Site is intended primarily for business professionals, organizations, leaders, event planners, readers, and adult users.

The Site is not directed to individuals under 18, and we do not knowingly collect personal information from children under 13 through the Site.

If we learn that we have collected personal information from a child without appropriate authorization, we will take reasonable steps to delete it.

22. Third-Party Links

The Site may contain links to third-party websites, retailers, social media platforms, publishers, payment processors, scheduling services, or other resources.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of any third-party services you use.

23. Social Media

DIF may maintain profiles on platforms such as LinkedIn, YouTube, Instagram, or other social media services.

Interactions with those services are governed by the privacy policies and terms of the applicable platform.

Information you choose to make public on social media may be visible to others.

24. International Visitors

The Site is operated from the United States.

If you access the Site from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.

These jurisdictions may have different privacy laws than your country of residence. Where required, we will use appropriate safeguards for international data transfers.

25. Business Transactions

If Does IT Fit, Inc. is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction.

Any successor entity may continue to use information in accordance with this Privacy Policy unless otherwise required by law.

26. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of the policy.

Material changes may also be communicated through the Site or other appropriate means where required.